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03.12.2019: Media and Games Invest plc: Subsidiary PubNative GmbH acquires development department of TVSMILES GmbH to further strengthen its pioneering role in the mobile and connected TV sectors

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Media and Games Invest plc: Subsidiary PubNative GmbH acquires development department of TVSMILES GmbH to further strengthen its pioneering role in the mobile and connected TV sectors

03 December 2019 – PubNative GmbH, a subsidiary of Media and Games Invest plc ("MGI", ISIN: MT000000580101; Symbol: M8G), has successfully taken over the development team as well as software assets from TVSMILES GmbH, thus strengthening its pioneering and fast-growing supply side platform.

PubNative obtains all tangible and intangible assets that are serving the development division and takes over the development and product teams of TVSMILES. It thereby gains a well-coordinated team with more than 6 years of experience in the mobile industry. The new team’s expertise focuses mainly on the fields of analytics and operations and it will further strengthen PubNative’s platform capabilities in the area of monetization for its partners’ applications.

The outlook for further growth remains positive and the gamigo Group expects continued strong and profitable expansion. The launch of ArcheAge: Unchained in mid-October provides additional organic growth in the fourth quarter and further promising launches are in preparation for the following quarters.

The assets will enable PubNative to further accelerate its expansion into the video and rewarded video sectors, representing an important milestone in the monetization of mobile games and leading to strong synergies with MGI gaming companies in the future.

The purchase price is in the six-digit range. The parties have agreed not to disclose the exact amount.

Remco Westermann, Chairman of the Board of MGI: “With the acquisition of the TVSMILES development department by our subsidiary PubNative GmbH, we are once again selectively supplementing the company and product portfolio in the Media and Advertising segment while strengthening the synergistic effects between the gaming and media segments. We are proud to welcome further state-of-the-art know-how to the MGI group and look forward to further spearheading the development of mobile and connected TV.”

gamigo AG has published its interim report Q3 2019 for the first time also as a video presentation. The video is available on the gamigo AG website and on MGI's Investor Relations YouTube Channel.


About Media and Games Invest plc:
Media and Games Invest plc, MGI, is a fast and profitably growing company focusing on a "buy, integrate, build & improve" strategy through organic growth and acquisitions in the media and games markets. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. The most important investments include gamigo AG, a fast-growing gaming and media company, ReachHero GmbH , a leading influencer SaaS platform, Applift GmbH , a leading media company specializing in mobile advertising, and Pubnative , an SSP platform for mobile advertising. Media and Games Invest is listed on the Frankfurt Stock Exchange and on XETRA.


Disclaimer

This press release and the information contained herein are not for distribution in or into the United States of America (the "United States"), Canada, Australia, and Japan. This document does not constitute an offer to sell or a solicitation of an offer to buy any securities (the "Shares") of Media and Games Invest plc (the "Company") in the United States. The shares of the Company are not and will not be registered under the U.S. Securities Act of 1933, as amended (the "Securities Act") and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the Securities Act or in a transaction not subject to the registration requirements of the Securities Act.

This press release contains possible forward-looking statements that are based on the current assumptions and forecasts of the company management of Media and Games plc or companies associated with it. Various known and unknown risks and uncertainties, as well as other factors, could mean that the actual results, financial circumstances, the development or performance of Media and Games invest plc and the companies associated with it may deviate significantly from the estimations presented here. Neither Media and Games Invest plc nor the companies associated with it are obligated to update this sort of forward-looking statement or adjust them to future results or developments.



Press contact:
edicto GmbH
Axel Mühlhaus / Dr. Sönke Knop
Tel. +49(0) 69/905505-51
E-Mail: MGI@edicto.de

Issuer
Media and Games Invest plc
Sören Barz, Investor Relations
St. Christopher Street 168
Valletta VLT 1467
Malta

E-Mail: investor.relations@media-and-games-invest.com
Website: www.media-and-games-invest.com
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